News & insights

Development

DevelopmentMindset

Psychological Fitness

Understanding your role as a trainer when it comes to mental wellbeing is really important. There is a fine line between staying-in-your-lane…
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DevelopmentFoundations

Creating Client Avatars 1.0

A client avatar takes the key characteristics of your ideal client and puts them together into a focused profile. Your client avatars…
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DevelopmentThe basics

How to Build a Kick-Ass Brand

As a PT and small business owner, you ARE your brand. Your brand is how you come across to clients – how…
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Development

What is Functional Training? 1.0

The term ‘functional training’ has meant many different things over the last 10 to 15 years. At one point, functional training was…
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Development

Coach first, athlete second

As PTs, we’ve all trodden different paths to get to this point. Many of us had an interest in becoming professional athletes…
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DevelopmentUncategorized

The Cycle of Action

The Cycle of Action is one of the most powerful tools out there. It’s a systematic way of looking at how you…
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Development

The Lifestyle Audit

Running your own business isn’t an easy path to take. It can be massively rewarding – you’ll be your own boss, dictate…
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Development

You are Your Product

You are your product so; Act accordingly As a PT, you are your product. Your service offering is to help people reach their…
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Development

Know Your Audience

It’s difficult to reduce communication to a fixed set of rules; after all, people are all different. However, there are some key…
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Development

Connect, Understand, Influence

Communication is important for any business: but as a PT, being able to connect with and engage your clients is a pivotal…
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