ACCELERATE GROWTH.
DETAILED FRAMEWORK.
PROVEN PROCESS.

Build a business that is based on solid principles to allow you to scale your passion and expertise into a viable commercial offering.

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Developed by the PFCA, our Fitness Business Course is designed to turn your passion into success, stop you feeling overwhelmed and give you a framework to build your business on.

This course will allow you to refine your efforts, clarify your intentions and align your purpose. You will be able to clearly identify your avatar and the ideal product that serves them. You’ll also have the tools to build your own business model that leverages your specific knowledge and expertise for the greatest ROI.

It’s the difference between being a coach and being a coaching professional.

The course covers over 14 key lectures from building your brand, to how to create engaging content, and everything in between. As coaches we get into this industry because we love helping people, and we believe that is enough. But it is not. You need to be able to build a brand, market that brand, have a product that is attractive and be able to sell and scale. This is the PFCA way.

The PFCA Fitness Business Course is delivered over a month and you can learn from the gym floor, at-home or on the move.

Course Overview

Discover the framework and have access to resources to allow you to build a business that you are truly proud of.

Delivered via our bespoke learning platform, you’ll receive video lectures alongside digital resources that will enable you to design a business that is unique to you.

Next course intake starts - July 5th.

What the PFCA Fitness Business Course teaches you

  1. Understanding first principles, your why, your drives and your motives.
  2. The identity you need to embody to truly become successful.
  3. How to build a brand that is unique to you and serves to help people.
  4. How to identify the person who needs your help, what they need, how to speak to them and how to attract them.
  5. Creating a pricing model and offer that is attractive and inspiring and how to sell it like a professional.
  6. How to use the world-class FFC Level 1movement screen to gain an edge over the competition and give clients total confidence in your abilities.
  7. How to implement systems into your business that allow you to focus on what you love to do: coaching like a boss.

What you need to start

The PFCA Fitness Business Course is open to everyone. Trainers, coaches, gym owners, clinicians and physiotherapists will all benefit from this course.

What do I get?

You will have gained the know-how and application of how to develop and grow your business. Upon completion of the course, you will receive a certificate of completion.

Course Overview
What the PFCA Fitness Business Cource teaches you
What do you need to start?
What do I get?

Discover the framework and have access to resources to allow you to build a business that you are truly proud of.

Delivered via our bespoke learning platform, you’ll receive video lectures alongside digital resources that will enable you to design a business that is unique to you.

Next course intake starts - July 5th.

  1. Understanding first principles, your why, your drives and your motives.
  2. The identity you need to embody to truly become successful.
  3. How to build a brand that is unique to you and serves to help people.
  4. How to identify the person who needs your help, what they need, how to speak to them and how to attract them.
  5. Creating a pricing model and offer that is attractive and inspiring and how to sell it like a professional.
  6. How to implement systems into your business that allow you to focus on what you love to do: coaching like a boss.

The PFCA Fitness Business Course is open to everyone. Trainers, coaches, gym owners, clinicians and physiotherapists will all benefit from this course.

You will have gained the know-how and application of how to develop and grow your business. Upon completion of the course, you will receive a certificate of completion.

6 REASONS TO ENROLL IN OUR NEXT INTAKE

Build a business that turns your passion into profit

Remove uncertainty and gain clarity on how to grow your business

Implement systems and processes that ensure a level of professionalism throughout

Learn how to effectively onboard clients and build culture and community

Develop a system to creating engaging content and how to stay consistent

Stand head and shoulders amongst the crowd

Transform your business for just £249

There is a world of difference between an average coach and a coaching professional. Clients can see it, prospects can see it and most of all, you know it. If you truly want to make an impact, make sure your business is doing the work for you to allow you to help more people.

Next intake starts 5th July.

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The course in detail

Module 1 - Intro

Understand the true meaning behind having a business that works for you. That is the real reason we built this course, and we know it will change your view on business forever.

Module 2 - First principles

Understanding your drives, motives and your ‘why’ is vital to get this right. Skip the foundation stuff and you’ll see it crumbling down. This module will teach you how and why.

Module 3 - Rules of engagement

What are the core values that hold you true to yourself, your brand and what you stand for? What holds you accountable and what brings you meaning?

Module 4 - New you

You need to go through our personal goal setting framework to truly understand who you need to become in order for success to be the by-product of the work you do, day in and day out.

Module 5 - Your brand

Building a brand that is as unique as you are is hard, but it can be done! Our three-step process will give you clarity around your purpose and your message.

Module 6 - Avatar

Who is it that needs your help? What is the solution to their problem? And how can you communicate with them? The art of avatar architecture is complex, but we will show you how.

Module 7 - Pricing structure and offer

Knowing what model you are going to run is vital to building out your business, the sales process and the initial offer. Learn how to get there in this module.

Module 8 - Sales with collateral

Learn how to build a sales deck that is brand specific and allows you to be identified as a professional and an authority.

Module 9 - Art of selling

Gain access to our industry leading lecture on the subtle art of the sales call. Learn how to prescribe not sell and how to come from a position of power and confidence.

Module 10 - Communication

Learn the fundamentals of professional communication, which is the unsaid rule of success or failure, plus how to communicate well. What does that mean? Find out in this module.

Module 11 - Onboarding

The culture, ethos and level of buy-in from a client is all directly impacted by the way you onboard them into your business.

Module 12 - Leadership and culture creation

Environment dictates performance. How can you carefully create an environment that allows for everyone within the ecosystem to grow, thrive and take ownership?

Module 13 - Tracking KPIs

Learn what core key performance indicators will keep you from sinking the ship, keep you on an upward trajectory and make sure you remove emotion from equation.

Module 14 - Creating engaging content

Access our industry-leading framework on building out audience-specific content, staying consistent and making an impact in your world.

YOUR PFCA FITNESS BUSINESS COURSE INSTRUCTOR

Jenz Robinson - Co-founder of the PFCA

Jenz has a unique range of skillsets that allow him to truly understand what it takes to grow a well-rounded business. He has mentored hundreds of coaches and helped each one of them create businesses that are unique and impactful. He has an innate skill of seeing the potential in others and being able to engineer the steps required to get them to reach their potential.

Jenz opened his first gym in London at 25 which saw a turnover of over £30k/pm in a 1200 square foot facility. He then went on to grow one of the most successful F2F PT businesses before opening up his education business with Oliver Marchon, The PFCA.

His mission is to help passionate coaches reach high levels of success and fulfilment.

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SERIOUSLY PRACTICAL. SERIOUSLY PROFESSIONAL

There are only two options in life: make progress or make excuses

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